Product Sense

Product Diagnostics

Analyse the metric change

CRIED Framework

  • C: Clarify

  • R: RuleOut

  • I: Internal

    • TROPICS Framework

    • T: Time

    • R: Region

    • O: Other related

    • P: Platform

    • C: Cannabilization

    • Segmentation

  • E: External

  • D: Data

New Product or Feature

Measuring Performance and Success

  • Clarify

  • Define Metrics

    • Awareness

    • Aquisition

    • Activation

    • Engagement

    • Revenue

    • Retention/Renewal

    • Guardrail Metric

Product Design

Feature Recommendation

Product Improvement

Customer Segmentation

  • Technographic segmentation : refers to segmenting your customers based on a technology or a group of technologies.

  • Behavioral segmentation : divides the market into minor groups based on people’s buying habits, likes, and wants.

  • Needs-based segmentation : involves segmenting customer groups by their financial, emotional, and physical needs.

  • Customer status or customer lifecycle : segmentation refers to grouping customers based on their place in the customer lifecycle. This includes leads, new customers, loyal/long-time customers, at-risk customers, and churned customers. RFM is a method to achieve this.

Guestimate

  • Clarify

  • Structure

  • Analyse

  • Conclude

Terminologies

Cost Per Click: It is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites.

Cost Per Mile: Amount spent by advertiser on per thousand impressions on their ad on a webpage

Click Through Rate: Ratio of total click to Total impressions

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