Product Sense

Product Diagnostics

Analyse the metric change

CRIED Framework

• C: Clarify

• R: RuleOut

• I: Internal

  • TROPICS Framework

  • T: Time

  • R: Region

  • O: Other related

  • P: Platform

  • C: Cannabilization

  • Segmentation

• E: External

• D: Data

New Product or Feature

Measuring Performance and Success

• Clarify

• Define Metrics

  • Awareness

  • Aquisition

  • Activation

  • Engagement

  • Revenue

  • Retention/Renewal

  • Guardrail Metric

Product Design

Feature Recommendation

Product Improvement

Customer Segmentation

• Technographic segmentation : refers to segmenting your customers based on a technology or a group of technologies.

• Behavioral segmentation : divides the market into minor groups based on people’s buying habits, likes, and wants.

• Needs-based segmentation : involves segmenting customer groups by their financial, emotional, and physical needs.

• Customer status or customer lifecycle : segmentation refers to grouping customers based on their place in the customer lifecycle. This includes leads, new customers, loyal/long-time customers, at-risk customers, and churned customers. RFM is a method to achieve this.

Guestimate

• Clarify

• Structure

• Analyse

• Conclude

Terminologies

Cost Per Click: It is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites.

Cost Per Mile: Amount spent by advertiser on per thousand impressions on their ad on a webpage

Click Through Rate: Ratio of total click to Total impressions