Product Sense
Product Diagnostics
Analyse the metric change
CRIED Framework
C: Clarify
R: RuleOut
I: Internal
TROPICS Framework
T: Time
R: Region
O: Other related
P: Platform
C: Cannabilization
Segmentation
E: External
D: Data
New Product or Feature
Measuring Performance and Success
Clarify
Define Metrics
Awareness
Aquisition
Activation
Engagement
Revenue
Retention/Renewal
Guardrail Metric
Product Design
Feature Recommendation
Product Improvement
Customer Segmentation
Technographic segmentation : refers to segmenting your customers based on a technology or a group of technologies.
Behavioral segmentation : divides the market into minor groups based on people’s buying habits, likes, and wants.
Needs-based segmentation : involves segmenting customer groups by their financial, emotional, and physical needs.
Customer status or customer lifecycle : segmentation refers to grouping customers based on their place in the customer lifecycle. This includes leads, new customers, loyal/long-time customers, at-risk customers, and churned customers. RFM is a method to achieve this.
Guestimate
Clarify
Structure
Analyse
Conclude
Terminologies
Cost Per Click: It is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites.
Cost Per Mile: Amount spent by advertiser on per thousand impressions on their ad on a webpage
Click Through Rate: Ratio of total click to Total impressions
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