# Product Sense

## Product Diagnostics

Analyse the metric change

### CRIED Framework

* C: Clarify
* R: RuleOut
* I: Internal
  * TROPICS Framework
  * T: Time
  * R: Region
  * O: Other related
  * P: Platform
  * C: Cannabilization
  * Segmentation
* E: External
* D: Data

## New Product or Feature

Measuring Performance and Success

* Clarify
* Define Metrics
  * Awareness
  * Aquisition
  * Activation
  * Engagement
  * Revenue
  * Retention/Renewal
  * Guardrail Metric

## Product Design

Feature Recommendation

### Product Improvement

## Customer Segmentation

* Technographic segmentation : refers to segmenting your customers based on a technology or a group of technologies.
* Behavioral segmentation : divides the market into minor groups based on people’s buying habits, likes, and wants.
* Needs-based segmentation : involves segmenting customer groups by their financial, emotional, and physical needs.
* Customer status or customer lifecycle : segmentation refers to grouping customers based on their place in the customer lifecycle. This includes leads, new customers, loyal/long-time customers, at-risk customers, and churned customers. RFM is a method to achieve this.

## Guestimate

* Clarify
* Structure
* Analyse
* Conclude

## Terminologies

Cost Per Click: It is an online advertising revenue model that websites use to bill advertisers based on the number of times visitors click on a display ad attached to their sites.

Cost Per Mile: Amount spent by advertiser on per thousand impressions on their ad on a webpage

Click Through Rate: Ratio of total click to Total impressions